Donuts on the 270 machine at Krispy Kreme in Saco on Oct. 3, 2017.

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Tecolem.com

Insomnia Cookies currently operates in three countries with over 250 bakeries. According to Krispy Kreme, the subsidiary has generated 45% of its revenue digitally while driving capital return over the past few years.

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Evercore and Morgan Stanley will act as financial advisers on the deal.

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Josh Charlesworth named Krispy Kreme CEO, effective Jan. 1, 2024. (Business Wire/ Krispy Kreme)

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While chief executive of the North Carolina-based chain, Tattersfield was credited with spearheading "a significant expansion and transformation" that led to $1.6 billion of revenue in 2023.

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The year before Tattersfield took over at Krispy Kreme in 2016, the company had just $550 million in revenue.

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