Cricket and Homestays: MakeMyTrip's Winning Advertising Campaign in India

MakeMyTrip, an online travel company, has launched a campaign focused on cricket superfans to assess the quality and hospitality standards of its homestays and villas. Tecolem.com Source by google image

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[{"selector":"#anim-37c60a7c-0f5f-47bc-8df1-1ea712d98d5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The chosen superfans, including Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib 'Tiger' Bukhari (Bangladesh), have extensive travel experience due to their passion for cricket. Source by google image

These superfans are uniquely qualified to assess and validate MakeMyTrip's curated homestays and villas, focusing on parameters like pricing, service, and space

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The campaign leverages the cricket fever, capitalizing on the enthusiasm surrounding the sport.

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Title 1MakeMyTrip's meticulous quality checks aim to ensure that customers have a consistent and satisfying experience in homestays and villas.

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The first phase of the campaign's deployment involved print outreach, while videos related to the campaign are available on the company's social channels.

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MakeMyTrip's choice of cricket superfans as quality assurance ambassadors aligns with their shared passion for travel and the sport, making them credible spokespersons for the brand's services.

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